LAGUARDIA
ANDREA
GRAPHIC
(ISPIRATION) BLOG
POST FOR EVERONE WHO WANT TO KNWO MY ISPRITATION POINTS
Minimalism is not expressive absence or emotional lack. Far from it. Minimalism brings us back to the true essence of things, stripped of expressive frills, superfluous embellishments and form lacking in substance.
This is why minimalism, which is never trivial or superficial, is so important in Graphic Design today.
Minimalism in Graphic Design
And Less is more is the mantra that contemporary Graphic Designers have tattooed on their hands and hearts.
Aware that removing is better than adding and that simple is better than complex, Graphic Designers are faced with a difficult task: eliminating, simplifying, clarifying.
Everything must be simple and fast, yet everything must also be exciting.
Minimalism in Graphic Design is characterized by:
-minimal, i.e. simple shapes;
-the elementary geometry;
-the presence of clear reference points;
-modular and serial structures;
– the perfect balance between full and empty spaces;
– the clever use of white space;
-the harmony of colours, shapes, dimensions and elements.
The objective of the Graphic Designer is to grasp and communicate the true and profound meaning of the message through a simple and intuitive graphic composition.
For this it is essential:
plan a clear and comprehensive structure;
identify points of reference to accustom people who use the message;
understand that each element of the graphic composition has a specific meaning;
study in detail the relationships between the graphic elements;
ensure the harmony of the composition;
eliminate all the superfluous;
lead people straight to the focus of the communicated message.
TYPEDESIGN
As we have already had the opportunity to write in the past, the world of production and distribution of typefaces is a complex system dominated, however, by a small number of giants — above all Monotype and Adobe — which, year after year, become even more large, incorporating other realities, integrating their already huge libraries of fonts and expanding their markets.
The rest of the “planet”, however, is far from empty. The panorama is actually made up of a lively archipelago of small and medium-sized companies, which make up for the lack of means that only the giants of the sector have at their disposal with a high rate of experimentation and with solutions designed to measure for their customers.
Typeland belongs to these small fertile “lands”, founded by two designers who have behind them a long series of experiences right on the desks and studies of some of the aforementioned giants of the sector: Alessia Mazzarella and Vaibhav Singh.
Mazzarella is originally from Foggia, lives in London, has three degrees (in graphics and multimedia design at the Sapienza University of Rome, in graphic design at Central Saint Martins in London and in typeface design at the University of Reading), which opened her doors to work as a senior type designer at the Fontsmith digital foundry (now owned by Monotype) and as a senior font developer for The Northern Block.
Singh, on the other hand, worked as a graphic designer, book designer and exhibition designer both in India and in the United Kingdom and, after a doctorate at the University of Reading, he collaborated – among others – with Adobe, Google and Monotype, designing fonts designed for Indian writing systems: an area, that of non-Latin scripts, which in recent years has been the focus of great attention in a sector, such as that of typography, which has so far been essentially Western-centric.
Monday, August 19, 1839 is now recognized as the day photography was born. On this day, in fact, this new invention was officially presented to the Parisians at the academy of sciences and that of visual arts.
With this first part of the history of photography, discover the secrets of the darkroom which first demonstrated the possibility of capturing and fixing a particular moment in an image.
The daguerreotype was the first real procedure that allowed an image to be permanently fixed. All the photos taken were, due to the nature of the technique, unique. It was a repurposed darkroom that had a new element, a removable back.
This contained a silver-plated copper plate sensitized with iodine vapor, which was exposed for about 20 seconds. The light sensitive layer (that of silver and iodine) is invisible at this stage. After exposure, the exposed plate was immediately developed in the darkroom with mercury vapor and then fixed with an iodine thiosulfate solution. The subsequent airtight lacquering served instead to protect the mercury layer from shocks and oxidation. The result was a light-resistant, reversed, light gray image. Despite the incredible conquest, the daguerreotype had two big problems: due to the materials used, silver and copper, it was an extremely expensive type of photography and was therefore a luxury that only the wealthy classes could afford. The second problem was related to health issues, because mercury and iodine thiosulphate were the cause of premature death of many photographers
RULES OF FOTOGRAFARE
Imagine that your image is divided into 9 equal segments by 2 vertical and 2 horizontal lines. The rule of thirds says that you should position the most important elements in your scene along these lines, or at the points where they intersect.
Doing so will add balance and interest to your photo. Some cameras even offer an option to superimpose a rule of thirds grid over the LCD screen, making it even easier to use
Placing your main subject off-centre, as with the rule of thirds, creates a more interesting photo, but it can leave a void in the scene which can make it feel empty. You can achieve a balanced composition and even out the main subject’s “visual weight” by including another object of lesser importance to fill the space.
When we look at a photo our eye is naturally drawn along lines. By thinking about how you place these leading lines in your composition, you can affect the way we view the image, pulling us into the picture, towards the subject, or on a journey “through” the scene.
There are many different types of line – straight, diagonal, curvy, zigzag, radial etc – and each can be used to enhance our photo’s composition.
There is more to creating and promoting a brand than making a pretty logo and tagline. In fact, a logo and tagline are just representations of your brand. Following are several rules to help you create, promote and maintain your brand.
1. Be Specific
Know what your brand stands for, and know what your brand promises. Your brand promises should be precise and attainable, and you should be able to communicate them clearly. For example, don’t just say your brand stands for quality. That’s a broad statement that any company can make. How does your brand specifically live and breathe quality? Those specifics are what will make your brand stand out from the competition
2. Be Authoritative
Once you know what your brand stands for and promises, don’t be afraid to flaunt it. You need to make everyone else believe you’re the leader and authority in your area of expertise and specialization. Don’t meekly communicate your message. Say it with powerful words and conviction. This applies to both your spoken words and your copywriting!
3. Be Consistent
Get your brand message out there and don’t waiver on it. I’ve read statistics in the past that state as soon as you’re tired of your message, your customers are just starting to recognize it. A consistent message and customer experience are critical elements to building your brand.
4. Be Honest
In today’s world, people welcome honesty and your business will be rewarded for it. Don’t offer promotions or guarantees you can’t deliver. Instead, admit your fallibility and deliver on your promises. Integrity goes a long way.
5. Be Relentless
Get your brand message out there. Then get it out again and again and again. People are inundated with a myriad of messages each day. It’s not only critical that you try to stand out from the competition but it’s equally important that you’re not forgotten. Don’t drop the ball on communicating your brand promise and building your brand image. Your efforts will be rewarded in time.
TYPE OF BRANDS
MONOGRAM
Character resulting from the conjunction and partial overlapping of the letters of one or more words; used with acronym value, spec. in the Middle Ages, in seals affixed instead of the signature, today it is engraved on objects or embroidered on personal clothing.
LOGOTYPE
Initials, name or title of particular graphic form, which as a symbol identifies an institution, a company, a product; also often used the abbr. logo.
ILLUSTRATED LOGO
Same of LOGOTYPE adding a iconic illustration that help with branding on the products and advs.